Pledge your Gold to avoid cash crunch

Gold Loan

My neighbor lost the job in 2008 recession. During in problematic time, he was struct by an unfortunate accident. Hospital bill was very high and he had no cash. With all this bad luck on one side, he had one good luck. His wife's smartness bailed him out of problem. She has oped for Gold loan to help the family in cash crunch. How to avail Gold Loan ??